YARDZ launches rental management tool

By Lindsey Anderson03 November 2021

U.S. company YARDZ - which supplies software for contractors to manage both owned and rented equipment fleets - has debuted RentaLYNX, a ‘white label’ version of the software designed for rental companies to offer to their customers.

The system means that rental companies can provide their contractor customers with an online portal to manage the equipment they have on rent.

“YARDZ has always been a contractor-based software,” explained Jason Perez, YARDZ CEO. “But we found that by customizing and white labeling it for each rental company and restricting it so that their customer is looking only at that company’s rentals, it can become a portal specific to that rental company.

“The customer ultimately ends up renting from that rental company. They’re not logging into YARDZ – it’s just powered by YARDZ.”

Perez noted the portal is not a supplier marketplace.

“The reality is, there’s been a tremendous shift in terms of what contractors’ expectations are within the industry and what a rental company should look like,” Perez explained. “Most rental companies believe good service is enough, and that means showing up on time and delivering equipment. You still have to have that – that’s foundational.

“But as technology has progressed, the benchmark for what constitutes a high-quality rental supplier has become much more demanding. Now you’ve got to give them tools to run their business and access data in a simple fashion.”

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