Sinoboom NA appoints sales director

Sinoboom North America has announced that Paul Waller has joined the company as North America director of sales. Reporting to CEO Kolin Kirschenmann, Waller will be responsible for overseeing North American business development, including developing sales potential in central US.

Bringing 12 years of sales and marketing leadership experience at Genie and Skyjack, Waller will also spearhead all marketing efforts. “I was excited about the opportunity to grow the Sinoboom brand. My primary focus will be to lead, manage and develop the NA sales team and to provide professional, personal access equipment solutions for North American customers. I look forward to exploring customer needs and connecting with many of you in the coming months,” said Waller.

Kirschenmann commented, “I am confident in Paul Waller’s ability. He has been working for Genie and Skyjack for the past 12 years and has accumulated rich sales experience in the North American construction machinery market. I believe he can bring more value to Sinoboom North America’s customers.”

Sinoboom North America also announced the appointment in July of Brad Harrington and Carmine Gibilisco as US regional sales managers. Harrington will be responsible for driving Western US market excellence. Prior to joining Sinoboom NA, Harrington served in several positions within the equipment rental and sales industry, most recently at Skyjack as national account manager.

Gibilisco’s experience includes more than 20 years of US construction machinery sales with proven growth and results, most recently with Haulotte. In Gibilisco’s new role, he will be dedicated to spearheading growth in the Eastern US market.Harrington and Gibilisco will report to Waller.

“This brand new sales team will focus on partner strategy and the execution of go-to-market programs within the US to develop sales and distribution programs. All three of them understand the industry, know US business segments and will position the company to capitalize on the opportunities ahead. I wish them great success in their future roles,” added Kirschenmann.