Single Snorkel brand will benefit customers

Merging the UpRight and Snorkel brands under the Snorkel names will, according to Richard Tindale sales and marketing director, bring benefits to the customer.

Exhibiting for the first time in Europe under the new branding, Snorkel is showing the first in new series of common-chassis telescopic boom lifts Snorkel T46JRT and a new family of five electric slab scissor lifts from 7.8 to 11.8 m working heights.

Over the past few years UpRight and Snorkel have been gradually blending their machine ranges although they continued to operate under the Snorkel brand in North America and UpRight in Europe with less defined demarcation in other regions.

Mr Tindale said that now machines can be manufactured where it makes the most sense. "There could well be under supply of machines in the market over the next six months," he said "Snorkel will be in a stronger position if we can produce any machine globally."

"Customers will benefit from faster delivery of machines and parts and we can streamline the production of literature, manuals and the website," he said

"Feedback from our distributors has been very positive," said Mr Tindale "and they like the new logo."

Snorkel is also Tanfield, Snorkel's parent company is also making the global Launch of the Pop-Up range of low-level personal access products. Visitors can see the Pop-Up PUSH6, PUSH8, PUSH10 scissor lifts with platform heights of 2m, 2.5m and 3m (6ft 8ft and 10ft) designed for construction and maintenance applications.

The original Pop-Up and Pop-Up+ are still available, as the Pop-Up ECO6 and ECO8; entry level, value-for-money lifts.

The DRIVE10 a self-propelled mini-scissor lift, is being previewed.