Rouse Services updates branding

By Lindsey Anderson13 June 2019

Rouse Services has launched new branding and a redesigned website. The new site features a streamlined design with information on the company and its clients as well as the ability to access the reporting that Rouse provides.

“We are very excited to debut our new website to clients, associate organizations and industry advocates who are looking to better understand who we are and what we do,” said Gary McArdle, executive vice president and chief operating officer. “We’ve also updated our brand to reflect our approach to the solutions that we provide - a clean and clear view on the industry as a whole and each and every market we monitor.”

The website tells the story of Rouse, a company that has been providing services to the construction equipment industry since 1920, and its three solutions. Rouse Appraisals provides lenders with fleet valuations to support asset-based loans. Rouse Sales provides rental companies, contractors and dealers with the market intelligence and software they need to optimize the used equipment sales process. Rouse Analytics provides Cat-Class level comparisons of rental rates, utilization and other key performance metrics to industry benchmarks for rental companies and dealers. Rouse provides services to more than160 rental companies and dealers across North America and the United Kingdom and tracks over $55 billion of equipment and over $24 billion of annual rental transaction volume, the company said.

Users can also access the monthly Equipment Report that tracks recovery values and other metrics. The reports enable readers to understand what’s happening in the retail and auction markets for used equipment.

Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Last chance to register for the virtual ALH Conference
The ALH Conference is set to kick off (virtually) at 9 a.m. CST on Tuesday, Sept. 14. This is your last chance to register for the live event
ALH Conference shifts to virtual format
The ALH Conference, set for September 14, will be held online, ALH and KHL Group have announced. Registration is now open
ARA Show: Rental-ready
The ARA Show will return to Las Vegas this October for the first time in eight years. ALH provides a preview to the all-things-rental event.
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail:
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: