Rouse Services updates branding

Rouse Services has launched new branding and a redesigned website. The new site features a streamlined design with information on the company and its clients as well as the ability to access the reporting that Rouse provides.

“We are very excited to debut our new website to clients, associate organizations and industry advocates who are looking to better understand who we are and what we do,” said Gary McArdle, executive vice president and chief operating officer. “We’ve also updated our brand to reflect our approach to the solutions that we provide - a clean and clear view on the industry as a whole and each and every market we monitor.”

The website tells the story of Rouse, a company that has been providing services to the construction equipment industry since 1920, and its three solutions. Rouse Appraisals provides lenders with fleet valuations to support asset-based loans. Rouse Sales provides rental companies, contractors and dealers with the market intelligence and software they need to optimize the used equipment sales process. Rouse Analytics provides Cat-Class level comparisons of rental rates, utilization and other key performance metrics to industry benchmarks for rental companies and dealers. Rouse provides services to more than160 rental companies and dealers across North America and the United Kingdom and tracks over $55 billion of equipment and over $24 billion of annual rental transaction volume, the company said.

Users can also access the monthly Equipment Report that tracks recovery values and other metrics. The reports enable readers to understand what’s happening in the retail and auction markets for used equipment.