Pinera named CEO of SmartEquip

By Lindsey Anderson14 January 2020

Fernando Pinera

Fernando Pinera has been named chief executive officer of SmartEquip, Inc., taking over from former CEO, Bryan Rich. Rich remains executive chairman of the company.

During his tenure, Pinera spearheaded the transformation of SmartEquip’s operating practices as well as set the foundation for significant growth of the SmartEquip network, according to the company. In his prior role as chief operating officer and president, Fernando positioned the company from a start-up environment to a booming software service company, SmartEquip said.

“SmartEquip has benefited greatly from Fernando’s strategic and operational leadership as well as his personal dedication and integrity,” said Bryan Rich, executive chairman and former CEO. “I look forward to working with him, along with our incredibly talented and dedicated team, as executive chairman.”

Pinera stated, “I’m honored and excited to start this new chapter with SmartEquip. In my role as CEO, I plan to continue my efforts to place SmartEquip at the forefront of an evolving industry. Our mission is to drive our customer’s business forward with seamless technology solutions, while preserving the integrity of the original channels of business in the construction and agriculture markets.

“I am confident that we can continue to deliver the right tools to our customers to revolutionize the industries we serve.”

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Last chance to register for the virtual ALH Conference
The ALH Conference is set to kick off (virtually) at 9 a.m. CST on Tuesday, Sept. 14. This is your last chance to register for the live event
ALH Conference shifts to virtual format
The ALH Conference, set for September 14, will be held online, ALH and KHL Group have announced. Registration is now open
ARA Show: Rental-ready
The ARA Show will return to Las Vegas this October for the first time in eight years. ALH provides a preview to the all-things-rental event.
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

CONNECT WITH THE TEAM
Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail: lindsey.anderson@khl.com
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: tony.radke@khl.com
CONNECT WITH SOCIAL MEDIA