Magni merges US operations

By Euan Youdale05 February 2021

Magni Telescopic Handlers has merged its Kansas and New Jersey operations into a combined division named Magni America

The manufacturer of rotating and fixed boom telehandlers, based in Italy, said both the New Jersey and Kansas facilities will remain in operation with both locations stocking Magni machines, parts and attachments.

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Riccardo Magni, Magni’s president, added, “Formerly we had two legally separate operations which created confusion in the marketplace with our growing national dealer base and national accounts. By now combining the operations into a single company our customers have a single point of contact for improved customer service and support. With two facilities in the US fully stocked, our service and support is the best in the country.

“With our growing base of close to 1,000 Magni’s in the US, we are investing heavily in facilities, parts stocking, training, and staffing, including the construction of a new state-of-the-art headquarters in New Jersey.”

Magni’s current employees will remain with the company, with its headquarters being at the New Jersey location and the Kansas facility operating as a satellite. Magni also has an import and storage yard in Houston, Texas to additionally support it’s growing operations, and now stocks over $1 million in parts in the US.

Magni CEO Filippo Lavelli will oversee all US sales and operations with additional duties handled by VP, CFO and Magni US principal Daniel Blum, sales manager VP Joe Leinwol, operations & marketing VP Gary Weisman, service manager Victor Valera, and Controller Tara Tryde.

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