JLG restructures across EMEAI

By Euan Youdale23 January 2023

JLG Industries has restructured its business in the Europe, Middle East, Africa and India (EMEAI) region.

Tjitske van Hellemond, JLG Tjitske van Hellemond, managing director commercial EMEAI, JLG.

Under JLG’s new structure the sales, distribution and service activities will be merged into one division, led by Tjitske van Hellemond, who will be supported by new general manager roles in the region.

Karel Huijser, general manager for JLG for the EMEAI region, explained, “This new commercial structure ensures that our businesss is strategically optimised for our next stage of growth.

“Championed by our People First culture of trust, accountability and inclusion, these changes will deliver more local empowerment to our business leaders. Our customers will quickly notice a stronger combined customer approach and service set up.”

Tjitske van Hellemond, who has taken on the role of managing director commercial EMEAI, commented, “Merging our sales, service and distribution activities is a fundamental change for JLG in the EMEAI region. The new set-up offers the opportunity for our local business leaders to develop their markets to best meet the requirements of their customers.

“The regional teams work more closely together; encouraged and inspired to innovate and develop opportunities for growth and improve the path to our company’s future success. I am excited to lead the team on this road to a customer-centred future-ready organisation.”

The new general manager roles include David Courtin, general manager sales and service organisation (SSO) Europe; Bradley Abrahams, general manager for the UK; and Ian Hume, general manager distribution and strategic key accounts (SKA).

France evolution 

The new structure also sees Laurent Montenay, previously responsible for the sales side of JLG’s business, take responsibility for the manufacturing, business development and engineering location in Tonneins, France.

Montenay will focus on evolving the company’s vertical mast lift and stock picker products. He said; “JLG will continue its historical commitment to the French region, to the people working at the Tonneins facility and to its customers.

“I am excited to take the next step with the facility and start growing the footprint of the Toucan product and the DSP stockpicker range worldwide. I am looking forward to joining the French team in Tonneins.”

Jonathan Dawson, managing director of JLG Power Towers, will continue in his role of developing the Low Level Access business. As of 1 January, its manufacturing facility in Leicester has moved to a two-shift work pattern in response to continued global growth in the product category.

Karel Huijser, JLG Karel Huijser, general manager for JLG in the EMEAI region.

Further changes associated with creating internal efficiencies and support to the commercial business, include the appointment of Amadeus Bissot to the European leadership team as director of order to delivery EMEAI. This new role has been created to bring extra focus to the end-to-end process of inside sales through to logistics.

Commenting on the entire restructure Huijser added, “As a market leader in the industry this model will also drive the company towards sustainable growth based on local needs.

“All functions within our company will further embrace an entrepreneurial mindset, creating the conditions to continue to innovate our industry through our products, our regional manufacturing facilities and our partners.”

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