Global growth markets key to Genie summit

Genie dealers from the East region, which encompasses West and South Africa, the Middle East, Turkey, the Far East and India, came together in Dubai in early November to share insights and best practice.

During the East Dealer Summit, delegates covered topics including electrification and the future of electric and hybrid equipment, as well as aftermarket support, parts and life cycle management. Dealers were also provided insights into Genie’s product roadmap, and its commitment to quality, cost-effective equipment for today’s jobsites.

Genie East dealers Genie team with dealers from the East region. (Photo: Genie).

The event capped off with a celebratory dinner, honouring the work of Genie’s dealers across the East Region.

“The East Region includes many countries that are seeing significant growth in their aerial equipment markets. The regional Genie team and our dealers should feel proud of what we have accomplished in the region, as well as energised by the opportunities to further enhance Genie customer experience and value through future solutions shared this week,” said Will Westley, VP, Sales & Support, EMEA.

“It was wonderful to have an opportunity to get together in person again,” added Sharbel Kordahi, Genie Managing Director Middle East & Sales Director AWP ME (Middle East). ​“Through this event, Genie and our dealers reinforced our commitment to developing a cohesive regional dealer distribution channel.”

“We are grateful for our strong partnerships with our dealer network and the quality service they provide to their customers - a great example of our Quality By Design brand promise in action.”

Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Registration open for SAIA Committee Week
Annual event focuses on advancing the scaffold and access industries
SAIA award winners announced
The 2023 Scaffold & Access Industry Association (SAIA) celebrated the industry’s best during its awards dinner gala on Oct. 19
IPAF successfully develops ConoSur 2023 Congress
The Federation brought together more than a hundred executives to discuss trends in the access industry
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail:
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: