Genie updates brand websites

Genie has relaunched all four of its online websites - GenieLift.com, its Genie used equipment site, the Genie Lift Pro Operator Training site and its Genie Tech Pro Service Training site. The four online spaces have been updated for North America and include the most current global industry standards, new product and service offerings, new features, consolidated navigation and product filtering capabilities. The sites are also now responsive.

“The face of sales and marketing is changing,” said Aron Sweeney, Genie senior marketing manager – digital, Terex AWP. “Customers are doing more business online, from researching and planning to purchasing and training. Refreshing our current sites to offer a modern, contemporary digital experience enables us to stay more closely connected with customers online — getting them what they need to know, when they need to know it.”

The redesigned GenieLift.com site features an improved user interface with consolidated navigation, faster access to core production information and product filtering capabilities, the company said. This site also features an increase in content, including videos, photos and articles, on Genie products and services.

“This content is available to help customers select the right Genie equipment or service to meet their specific need,” Sweeney said. “Customers will also benefit from the site’s product comparison capabilities and improved responsiveness to web inquiries.”

The updated Genie used equipment site was built on an interactive platform with enhanced functionalities, including increased searchability, exporting capabilities, real-time access to current inventory, a “request a quote” button and chatter, a feature that allows visitors to message Genie about equipment. Each listing includes up to eight images of the machine, as well as a full inspection report that details out the current condition of the machine, including a structural assessment, function test results, a guarantee that the machine meets and/or pases the annual inspection criteria and a list of items that have been replaced on the machine. If a quote has been accepted on machine listed on the Genie used equipment website, the equipment listing will reflect “pending sale” or “hold” to immediately notify visitors of the machine’s availability. Machines that have been sold are removed from the site to reduce confusion regarding current machine inventory.

The Genie Lift Pro Operator Training and Genie Tech Pro Service Training sites have been updated to a modern learning management system, allowing for expanded content offerings. For example, the sites now include information and training on changes in the pending ANSI A92 (United States) and approved CSA B354 (Canada) standards in North America, including safe-use planning and new training requirements for supervisors and occupants, as well as maintenance and repair personnel. The sites also have e-commerce capabilities, allowing visitors to purchase training courses online.

According to Sweeney, all of the updated sites also boast a responsive design that adapts each web page’s layout to the visitor’s specific viewing environment. All pages can be viewed from a desktop or mobile device, including Android and iOS smartphones and tablets — the web pages will automatically adjust to the device’s screen size, making content easy to read and instantly accessible.

The suite of redesigned Genie sites is currently only available in North America.