Elvin leaves Snorkel, Xtreme
By Lindsey Anderson14 July 2023

Snorkel and Xtreme Manufacturing CEO Matthew Elvin has left his position after serving 13 years with the business, ALH has learned. Replacing him will be Cory Rosencranse, who has been with the Ahern Family of Companies since 2016 and was most recently its COO.
“Having worked an extensive notice period, the time has come for a new chapter,” he said. “I am very proud of what the team has accomplished, particularly in the past eight years where we have re-energized Snorkel globally, established Xtreme Manufacturing as a respected heavy telehandler supplier in North America and built a global distribution network.
“I would like to thank our global customers for their trust and investment in our brands and products, and for the opportunity to be part of their businesses. To our valued suppliers, dealers and partners, our successes are not possible without you. And most importantly, to the global team – thank you for your passion, dedication to customers, and enthusiasm towards the continuous improvement of the business.
“I am pleased to be leaving the company in a healthy and sustainable position, set to benefit from future opportunities.”
Further details have not yet been released as to who will replace Elvin.
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