Discover the 10-year rule at Europlatform

By Maria Hadlow09 August 2011

The programme for the Europlatform access rental conference has been finalised with the addition of Peter Davis, E2E (End to End servicing) technical manager at Australian rental giant Coates Hire. Mr Davis will talk about the 10-year rule an Australian regulation which requires aerial work platforms to undergo a major inspection after 10 years.

In the light of the current debates in Europe about the correct financial model for rental companies, concerning issues of how long equipment should be kept, maintenance, rebuilding programmes, etc. Mr Davis will explain how the rule works in practice, what it means for fleet planning and how rental companies manage it in practice. We expect this topic to give rise to some very lively discussions

Mr Davis has worked ay Coates Hire since 1983, with only a six month break in 2002/2003, he has worked in many positions and was appointed to his current role at the beginning of the year.

The E2E Project includes developing new electronic systems such as E forms for servicing, fleet tracking, process, workshop and parts supply optimisation and training. Mr Davis also provides technical and compliance support to the operation divisions of Coates Hire nationally.

Mr Davis is a member of various Australian standards committees including MEWPs (mobile elevated work platforms) and telescopic handlers. He is also a member of the EWPA (Elevated Work Platform Association of Australia) and the newly formed THA (Telescopic Handler Association of Australia).

Europlatform is being held at the MECC Maastricht, The Netherlands on 13 September, the day before APEX opens and the overall theme is Financing Growth.

The conference will be simultaneously translated into German, Spanish and Italian. (Simultanübersetzung auf Deutsch. Traducción simultánea al Español. Interpretazione simultanea in italiano.)

To register for the conference, and book hotels, see:

Speakers are

Keynote Address: Managing the growth cycle:Alexandre Saubot, COO, Haulotte Group.

Alexandre Saubot will discuss what the access rental sector has learned from the crisis and how to better manage business cycles.

Raising growth finance: Bruce Williams, managing director EAME, JLG Financial Services.

Current trends in financing, and how to obtain capital investment funds, will be covered by Bruce Williams, the highly experienced head of JLG's finance arm in Europe, the Middle East and Africa.

Australian fleet management: the 10-year rule: Peter Davis, E2E technical manager, Coates Hire.

Australian regulations require aerial platforms to undergo a major inspection after 10 years. Mr Davis will explain how the rule works in practice and what it means for fleet management.

Generating sustainable returns in access rental:Kevin Appleton, former CEO of the Lavendon Group.

Kevin Appleton will argue that rental companies should use the financial measure return on capital employed (ROCE) to generate sustained profits.

Successful acquisitions: Maëg Videau, Director Financing and M&A, Loxam.

Loxam's mergers and acquisitions specialist Maëg Videau will explain how to make successful acquisitions.

Risk management for specialist access: Chris Wraith, IPAF Technical Officer .

Adding very large or specialist aerial platforms to a 'standard' fleet of booms and scissors brings added risks and management requirements. Chris Wraith explains how these risks can be minimised by adopting appropriate management procedures.

Managing your salesforce: Charles Miller, CL Miller Consulting

Rental consultant and former Sunbelt Rental executive Charles Miller will share his expertise on how best to manage and incentivise a rental sales force.

To register for the conference, and book hotels, see:

Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Last chance to register for the virtual ALH Conference
The ALH Conference is set to kick off (virtually) at 9 a.m. CST on Tuesday, Sept. 14. This is your last chance to register for the live event
ALH Conference shifts to virtual format
The ALH Conference, set for September 14, will be held online, ALH and KHL Group have announced. Registration is now open
ARA Show: Rental-ready
The ARA Show will return to Las Vegas this October for the first time in eight years. ALH provides a preview to the all-things-rental event.
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail:
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: