Crane rental company named ‘dealer of the year’

By Leila Steed13 March 2023

Magni represetatives and the CraneWorks team Magni names Alabama company as its 2022 Dealer of the Year. (Photo: Magni)

US equipment dealer CraneWorks/Rental Works has received Magni’s 2022 Dealer of the Year award.

The company, which based in Birmingham, Alabama, with branches in the state located in Mobile, Decatur and one in Nashville, Tennessee, was given the accolade for its “successful sales and market development efforts”. 

Joe Leinwol, Magni’s Chief Sales Officer, and Nick Newbury, Magni’s Southeast Regional Sales Manager presented the dealer with its award at a recent sales meeting.

Dave Loftin, General Manager at RentalWorks, said, “It is an honor to be named Dealer of the Year by Magni, as it really reflects the hard work of all of our employees at CraneWorks/RentalWorks.

“We have a very knowledgeable staff who always puts the customer at the forefront of everything we do. Magni has been a wonderful product line for us over the years and we have many customers who have become brand loyal.”

Founded in 1987 by David Upton, the equipment dealer began with small rental fleet of used cranes. Today, the company provides rental and sales services that includes machinery such as crawler cranes, mini cranes, carry deck cranes, boom trucks, air compressors, lighting towers forklifts and telehandlers.  

Speaking of the equipment dealer, Joe Leinwol added, “We are honored and thrilled to award CraneWorks/RentalWorks as Dealer of the Year, they are much deserving of this recognition.

“They are a top-performing dealer who has really done a great job with the Magni brand throughout its territory. They always treat the customer as their number one priority and have fully embraced the Magni value proposition for its customers, which is why they are so successful.”

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