Brooks Tractor named Merlo dealer

By Lindsey Anderson16 December 2021

Brooks Tractor, with seven locations in Wisconsin and services in the upper peninsula of Michigan, has joined the Merlo dealership network. Brooks will carry the entire line of Merlo telehandlers. 

From left to right: Austin Bailey, Lewis Brooks and Truie Brobston.

“Brooks Tractor is always looking for ways to diversify its fleet and add value to the customer experience,” said Truie Brobston, Brooks’ sales manager.

“If we can be their one stop shop, it helps us market the rest of our lineup.  We were impressed with the technology the Merlo line has to offer and the overall fit and finish of their product.

“Our hope is that by partnering with AMS (distributor of Merlo for USA) and Merlo we can continue to serve our customers for all their equipment needs.

“Overall, this partnership should help us to grow while helping our customers do the same.”

Brooks has been in business for 75 years.

“We are excited to partner with Brooks Tractor,” said Austin Bailey, AMS-Merlo sales manager. “The level of service that Brooks Tractor provides to their customers, along with their knowledgeable sales team, is what we look for when approaching new dealers. We are looking forward to further growing the Merlo brand with Brooks.”

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