Book now for Europlatform rental conference on 16 September

Book your place now for the Europlatform conference in Madrid, Spain on 16 September.

‘Renting Smart' is the theme for the Europlatform conference, with a world-class line-up of speakers explaining how access rental companies can increase their profits and operate more efficiently.

Speakers from companies including JLG, Volvo Rents, A-Plant and GAM will discuss how the access rental industry needs to adapt to the new operating conditions; how technology like ‘Smartphones' and ‘web services' can help rental companies become more profitable; and how marketing techniques can increase the volume of business you do with your best customers.

The conference, which is organised by Access International magazine and the International Powered Access Federation (IPAF), will feature simultaneous translations into Spanish, Italian and German.

The programme includes the following speakers and topics:

• Keynote Address: Why Rental Companies, Distributors and Manufacturers will have to Change
Craig Paylor, JLG Industries (USA)

• Managing the Downturn and Industry Overview
Carlos Fernández Araoz, COO, GAM (Spain)

• Using Smartphones and Web Services to Increase Profits
Asif Latief & Andy Wortley, Directors, A-Plant (UK)

• Contrarian Marketing: Picking Your Rental Customers Before They Pick You
Nick Mavrick, Vice President of Marketing, Volvo Rents (US)

• Leveraging IT to Become More Efficient
George Marriott, Managing Director, Access Plus (UK)

• Rental Q&A Session
Participants: Craig Paylor (JLG), Steve Shaughnessy (Skyjack/IPAF), George Marriott (Access Plus) and Carlos Araoz (GAM).

• The Benefits of Rental Alliances
Malcolm Bowers, Lifterz (UK) & Oliwer Sven Dahms, PartnerLift (Germany)

• Worldwide Access Market Update
Murray Pollok, Managing Editor, Access International (UK)

• Risk Management & Accident Prevention
Dr Marco Einhaus, Technical Supervisor, Berufsgenossenschaft Metall (BG Metal)

The conference, which has three gold sponsors, Haulotte, Genie Industries and JLG Industries, takes place at the Hotel Eurostars Madrid Tower (www.eurostarsmadridtower.com).

The full programme and an online booking facility can be found at www.europlatform.info