Book now for Europlatform rental conference on 16 September

By Murray Pollok20 July 2010

Book your place now for the Europlatform conference in Madrid, Spain on 16 September.

‘Renting Smart' is the theme for the Europlatform conference, with a world-class line-up of speakers explaining how access rental companies can increase their profits and operate more efficiently.

Speakers from companies including JLG, Volvo Rents, A-Plant and GAM will discuss how the access rental industry needs to adapt to the new operating conditions; how technology like ‘Smartphones' and ‘web services' can help rental companies become more profitable; and how marketing techniques can increase the volume of business you do with your best customers.

The conference, which is organised by Access International magazine and the International Powered Access Federation (IPAF), will feature simultaneous translations into Spanish, Italian and German.

The programme includes the following speakers and topics:

Keynote Address: Why Rental Companies, Distributors and Manufacturers will have to Change
Craig Paylor, JLG Industries (USA)

• Managing the Downturn and Industry Overview
Carlos Fernández Araoz, COO, GAM (Spain)

• Using Smartphones and Web Services to Increase Profits
Asif Latief & Andy Wortley, Directors, A-Plant (UK)

• Contrarian Marketing: Picking Your Rental Customers Before They Pick You
Nick Mavrick, Vice President of Marketing, Volvo Rents (US)

• Leveraging IT to Become More Efficient
George Marriott, Managing Director, Access Plus (UK)

• Rental Q&A Session
Participants: Craig Paylor (JLG), Steve Shaughnessy (Skyjack/IPAF), George Marriott (Access Plus) and Carlos Araoz (GAM).

• The Benefits of Rental Alliances
Malcolm Bowers, Lifterz (UK) & Oliwer Sven Dahms, PartnerLift (Germany)

• Worldwide Access Market Update
Murray Pollok, Managing Editor, Access International (UK)

• Risk Management & Accident Prevention
Dr Marco Einhaus, Technical Supervisor, Berufsgenossenschaft Metall (BG Metal)

The conference, which has three gold sponsors, Haulotte, Genie Industries and JLG Industries, takes place at the Hotel Eurostars Madrid Tower (

The full programme and an online booking facility can be found at

A drinks reception will take place immediately after the conference.

The Europlatform conference is followed by the ELEVarte aerial platform event taking place on 17 and 18 September in Madrid near the Europlatform venue. ELEVarte is a new Spanish event organised by IPAF and Movicarga magazine in Spain.


To reserve your place at the conference:

Tel: +44 (0)15395 66700
Fax:+44 (0)15395 66084

Or online at:

For information on the conference:

Murray Pollok, Access International
Direct Tel: +44 (0)1505 850043

For sponsorship opportunities:

Wil Holloway, Advertisement Manager, Access International
Direct Tel: +44 (0)1892 786232

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