Boehler appointed to Serious Labs board

By Lindsey Anderson29 November 2018

Brad Boehler, president of Skyjack, has joined the board of directors for Serious Labs. Serious Labs ia virtual reality company that focuses on training and operations of equipment such as scissor and boom lifts. Boehler will advise on business and strategy topics and provide counsel regarding the compliance of VR simulators with a variety of standards. His appointment expands the board to seven members.

Brad Boehler

Since joining Skyjack in 2003, Boehler has progressively held strategic positions, including the previous titles of Vice President of Engineering and Vice President of Sales and Marketing. Prior to joining the company, he obtained his B.Eng. Sc. from the University of Western Ontario, and holds the designation of Professional Engineer. He began his career as a Military Engineer with the Canadian Armed Forces.

“We are delighted to welcome Brad to our board of directors,” said Jim Colvin, CEO, Serious Labs. “Brad’s strong safety background and his deep knowledge of the industry are unparalleled. His diverse insights will be a valuable addition to the board as we grow and improve the future of operator training around the world.” 

Jim Colvin

Boehler is currently on a number of boards, serving as the Deputy President of the International Powered Access Federation (IPAF) and chairs the ANSI A92.6 subcommittee, which is responsible for the U.S. standards on self-propelled elevating work platforms. In 2017, he was elected to the AEM Construction Equipment Sector Board.

“I am pleased to have been elected to the Serious Labs Board of Directors and I look forward to helping them Reconstruct Reality to the benefit of workers across the globe,” said Boehler.

Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Last chance to register for the virtual ALH Conference
The ALH Conference is set to kick off (virtually) at 9 a.m. CST on Tuesday, Sept. 14. This is your last chance to register for the live event
ALH Conference shifts to virtual format
The ALH Conference, set for September 14, will be held online, ALH and KHL Group have announced. Registration is now open
ARA Show: Rental-ready
The ARA Show will return to Las Vegas this October for the first time in eight years. ALH provides a preview to the all-things-rental event.
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail:
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: