PowerPro Equipment named Merlo dealer

By Lindsey Anderson20 September 2021

PowerPro Equipment, located in New Holland, PA, has added Merlo telehandlers to its lineup of equipment.

Established in 1969, PowerPro Equipment offers a broad selection of equipment for sale and rent to homeowners, lawn care professionals and construction companies. PowerPro’s seven locations serve Pennsylvania and New Jersey with direct sales, rentals and service.

“After a number of in-depth conversations with Dwight Hurst and his team, PowerPro chose to grow their market share by teaming up with Merlo and offering the full line of Merlo telehandlers,” said Austin Bailey AMS-Merlo sales manager. “PowerPro is uniquely positioned to serve both agriculture and construction markets.”

“We wanted to partner with a manufacturer that holds a dealer in high regard and will help build a brand within a market,” said PowerPro President Dwight Hurst. “Merlo gives us that opportunity to tap into a market that we have not been into previously. The heart of Lancaster is farming and Merlo telehandlers, such as the Multifarmer and Turbofarmer, give farmers a multi-use product.”

The Merlo lineup at PowerPro includes Merlo’s rotating units with lift heights up to 115 feet, plus the full line of telehandlers with lift heights up to 59 feet and various weight capacities up to 26,500 pounds.

“The full line, especially the Merlo Roto, is an asset our rental programs are already taking advantage of as demand for this type of machinery gains traction in our market,” said Hurst.

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