Palfinger Italy integrates with global company

By Euan Youdale15 June 2021

PALFINGER Platforms Italy (PPI)

Palfinger Platforms Italy (PPI) will be integrated into the global Palfinger organisation, with new managing director Marcello Fortunato overseeing the process. 

According to the Austria-based manufacturer of loader cranes and truck mounts, its entry into the 3.5 tonne truck mount segment, with the establishment of PPI in 2013, played a major role in its succes in that product segment, with Italy being its most significant market.

Now, the company is seeking to further strengthen its market position by realigning the aerial platform product range, as well as the Italian set up.

The process will be led by Marcello Fortunato, who becomes managing director of PPI, in addition to his current role as vice president of global sales and operations planning.

Marcello Fortunato, Palfinger Marcello Fortunato becomes managing director of Palfinger Platforms Italy (PPI).

Fortunato replaces Paolo Balugani, who earlier this month announced he was stepping down from the role to seek new opportunities. Fortunato, who has more than 20 years’ experience in large multinationals and machinery production, joined Palfinger in 2018. Since then he has helped implement the Global Palfinger Organisation (GPO).

Fortunato will now focus on fully integrating PPI into the GPO and, the company said, ensure that customers and business partners in Italy profit from the new structure. Reiterating the importance of the Italian business, alongide the plans for global growth, Fortunato said, “Italy is a core market which deserves our total commitment. Together with our partners we shape the future.”

From now on PPI’s product development will be guided by Gerald Pschernig, who has long-standing experience in Palfinger’s loader crane product line. Pschernig will be tasked with reinforcing the product division, increasing its scale and realising the full potential of global distribution.

[Click here to subscribe to the Access International newsletter.]

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
APEX Asia overcomes challenges
The third APEX Asia show was successfully held last week in Shanghai despite the challenges presented by the Covid pandemic
Free webinar: Access and rental in 2022
A panel of leading access experts will discuss the year ahead in this free-to-view webinar 
IRC conference attracts 300 delegates
Ninth IRC equipment rental conference successfully held in Shanghai on 25 October
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

CONNECT WITH THE TEAM
Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail: lindsey.anderson@khl.com
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: tony.radke@khl.com
CONNECT WITH SOCIAL MEDIA