EasyAlquiler launches in Spain

By Belinda Smart27 July 2021

Spanish rental company Maxber has signed a franchise and license agreement with online rental platform EasyHire, making it EasyHire’s regional partner in Spain under the EasyAlquiler brand.

Partnering with EasyAlquiler (Spanish for EasyHire), part of the Easy group established by EasyJet airline founder Sir Stelios Haji-Ioannou, will enable Maxber to digitise its processes and take advantage of new technologies.

easyAlquiler logo

Maxber, which is based in Valladolid (northern central Spain), specialises in the rental and sale of aerial platforms and industrial forklift trucks.

Founded in 2002, it has four branches operating throughout central Spain and the eastern coastal centre of Valencia, servicing around 2,000 customers.

CEO Bernardo Gómez said, “At Maxber we had a clear idea that technology was the future. After the pandemic, we have realised that this is not the case. Technology is the present, and at Maxber we adapt to it now.

“So we ‘launched’ ourselves into the online market project, hand in hand with easyAlquiler. We could do it alone, but with easyAlquiler it’s much faster and safer.”

easyAlquiler site worker image

Developed in partnership with UK-based Rentuu, the cloud-based technology platform and franchise network for equipment rental, EasyAlquiler is designed to enable companies operating in the rental sector to digitise their processes.

The platform allows customers, to rent equipment and machinery “with just one click.” It can be customised according to individual businesses’ needs, and also offers support on tailor made digital marketing strategies.

Andrea Guzzoni, CEO of EasyHire and Rentuu, said, “We are delighted to be able to start our adventure in Spain with Maxber. Our mission is to facilitate the rental of machinery and equipment and we want easyAlquiler to become the point of reference in Spain, both for individuals and companies.”

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, Access, Lift & Handlers Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Featured Training From Easybook
NYC SST Online Training

The clock is ticking… Construction workers in New York City – have you fulfilled your required Site Safety Training (SST)? Get your SST card online now

Latest Events
Last chance to register for the virtual ALH Conference
The ALH Conference is set to kick off (virtually) at 9 a.m. CST on Tuesday, Sept. 14. This is your last chance to register for the live event
ALH Conference shifts to virtual format
The ALH Conference, set for September 14, will be held online, ALH and KHL Group have announced. Registration is now open
ARA Show: Rental-ready
The ARA Show will return to Las Vegas this October for the first time in eight years. ALH provides a preview to the all-things-rental event.
Off-Highway Research

The gold standard in market research

Off-Highway Research offers a library of more than 200 regularly updated reports, providing forensic detail on key aspects of the construction equipment industry.

Our detailed insights and expert analyses are used by over 500 of the world’s largest and most successful suppliers, manufacturers and distributers, to inform their strategic plans and deliver profitable growth.

Click here to visit our website

CONNECT WITH THE TEAM
Lindsey Anderson Editor, Access, Lift & Handlers Tel: +1 312 929 4409 E-mail: lindsey.anderson@khl.com
Tony Radke Sales Manager Tel: +1 480 478 6302 E-mail: tony.radke@khl.com
CONNECT WITH SOCIAL MEDIA